To celebrate its 60th anniversary, Calia Italia will take centre stage at Salone del Mobile.Milano 2025, while simultaneously showcasing its signature designs at its Flagship Store on Via Molino delle Armi 49.
Visitors will discover an extensive selection of the brand's most iconic pieces, along with exciting new creations designed for an elegant, comfortable, and customisable living experience. Among the highlights, the legendary Magic, originally designed in 1984 by founder Liborio Vincenzo Calia, will make a grand return in an exclusive restyling curated by his son, architect Saverio Calia, the brand's creative director, under the name Choco Magic.
More than just a design piece, the model is a true emblem of the brand's heritage and evolution, shaped since 1965 by an enduring spirit of innovation and a profound respect for local tradition and craftsmanship. This restyling is deeply rooted in that same history, becoming an emotional and symbolic tribute that transcends time and trends, reaffirming a legacy passed down from generation to generation. A true flagship of a brand in constant evolution, the new Choco Magic preserves the signature elements that made the original Magic a great success: its captivating '70s-inspired design, now reinterpreted, and its exceptional comfort.
With refined lines enriched by details that strike a perfect balance between past and present, Choco Magic stands out for its elegant armrest, inspired by the designs of Dragèes and L'Éclair, gracefully extending to the floor. Designed for unparalleled comfort, its plush, soap-shaped seat cushions rest on a subtly inclined base, offering a soft and inviting embrace. Staying true to the original model, the backrest features a manually adjustable headrest that lifts effortlessly with a simple motion, free of metal mechanisms, for a truly uncompromising relaxation experience. Its sophisticated silhouette is further elevated by a selection of premium leather, fabric, and microfiber covers, with the latter being fully removable. Choco Magic is available in multiple configurations, including a 1-seater armchair, a rectangular ottoman (65 × 90 cm), a 2-seater, a 2.5-seater, and a 3-seater with 3 seat cushions and 3 backrests, the latter offered in 2 different lengths.
More information:
Calia Italia
[email protected]
www.caliaitalia.com
Italy