Lancia and Cassina have once again teamed up for Milan Design Week 2025, bringing together their shared commitment to Italian craftsmanship, innovation, and sustainability. The iconic brands will present the Lancia Ypsilon Edizione Cassina at the prestigious event, taking place from April 7th to 13th, 2025.
This collaboration highlights the seamless integration of automotive design and interior aesthetics, epitomising the best of Italian ingenuity. Lancia, a premium automotive brand renowned for its elegance and comfort, and Cassina, a leader in Italian furniture design, are showcasing the Ypsilon Edizione Cassina, a limited edition vehicle blending cutting-edge technology with luxurious design elements.
Throughout Milan Design Week, three Ypsilon Edizione Cassina models will be available for VIP and guest transport to Teatro Lirico Giorgio Gaber. The venue will host the Staging Modernity installation, celebrating the 60th anniversary of the Le Corbusier®, Pierre Jeanneret®, and Charlotte Perriand® collections edited by Cassina.
'The combination of the Lancia Ypsilon and Cassina's unparalleled craftsmanship reflects the heart of Italian design and innovation,' said Lancia spokesperson. 'This collaboration continues to demonstrate our commitment to combining style, comfort, and sustainability in everything we create.'
The Ypsilon Edizione Cassina is available in both electric and hybrid versions, offering a level-2 autonomous driving system, a S.A.L.A. infotainment system, Full LED headlights, and premium interior finishes as standard. Designed to enhance the driving experience, it features exclusive Lancia Blue exteriors and interiors that exude warmth and refinement. Notable design details include velvet seats with a ribbed weave, an exclusive multifunctional table, and sustainable materials like recycled velvet drawn from the historic "Panno Lancia".
As the best-in-class B-segment premium hatchback, the Ypsilon Edizione Cassina stands out not only for its versatility and efficiency but also for its cutting-edge technology, including a 10.25" display, advanced parking assistance, and top-tier exterior lighting systems. These attributes make it the only vehicle in its category offering level-2 autonomous driving as standard.
Beyond the car, the partnership between Lancia and Cassina extends to the Casa Lancia, the brand's newly renovated showrooms that feature Cassina furniture. These spaces, designed as immersive brand experiences, reflect the same principles of elegance and comfort that define the Ypsilon Edizione Cassina.
Simona Magnarelli, PR representative for Lancia, added, 'The collaboration extends far beyond the car, creating an integrated experience that embodies the timeless appeal of Italian design.'
This collaboration between two Italian icons is poised to captivate design enthusiasts and automotive aficionados alike, offering a glimpse into the future of sustainable, stylish, and innovative design.
More information:
Lancia
Lancia LinkedIn.
Cassina
www.cassina.com