Now that TRENDS UP WEST has successfully established itself in Düsseldorf and become an indispensable lifestyle show, the time has come to take the next steps. The goal: international expansion!
Three new trade fairs in Europe will kick off this year:
-TRENDS UP EAST in Warsaw (13–16 September 2025)
-TRENDS UP NORTH in Stockholm (18–21 Oktober 2025)
-TRENDS UP SOUTH in Barcelona (23–26 November 2025)
The cooperation agreements with the trade fair companies there have already been finalised and the registration phase is underway – with an overwhelming response. But this is just the beginning. Further locations have already been finalised for 2026:
TRENDS UP NORTHWEST in London
TRENDS UP SOUTHEAST in Sydney
TRENDS UP FAREAST in Shanghai
TRENDS UP ATLANTIC in New York
The proven top quality of the TRENDS UP trade fairs remains unchanged worldwide - whether in Düsseldorf, Sydney or New York. Exhibitors and visitors can rely on the first-class boutique concept everywhere.
Conceived as a lifestyle show, TRENDS UP WORLD will continue to develop its successful theme worlds 'Home, Deco & Fashion', 'Gift & Paper', 'Cook, Eat & Drink' and 'Outdoor & Living' at all locations.
But that's not all: the trade fair portfolio is now being expanded to include luxury goods. Leading French and Italian companies and brands have already confirmed their participation in order to present their exclusive products on the international stages of TRENDS UP WORLD.
"We are delighted to announce the launch of our international expansion strategy TRENDS UP WORLD. The world is changing, and we need to capitalise on the opportunities. While established trade fair organisers are focusing on security, we are experiencing enormous interest in a young, up-and-coming and independent organiser. Nothing ventured, nothing gained," explains Christian Kasch, Project Manager of TRENDS UP WEST and TRENDS UP WORLD.
The three trade fair organisers Willo Blome, Florian Burghard and Marco Hübecker are united in their pioneering spirit: "Düsseldorf is not enough, the world is not enough. We are keeping a very close eye on Elon Musk's activities and his progress in space tourism. It is therefore not out of the question that there could be a TRENDS UP MOON in 2027."
In order to meet the enormous demand, the TRENDS UP WORLD team is being generously expanded – by half a position.
Note: This message is an April Fool's joke. We hope you had as much fun reading it as we (the organisation) did writing it!
www.trendsupwest.com