The linear store will have only one floor, with customers entering at one end and can immediately see the full 2-kilometre straight aisle with the exit at the end.
A hop-on, hop-off travelator will transport shoppers through the store, in response to focus-group feedback about reducing walking time.
The famed IKEA food court will be stationed in the middle, with a "fast lane" travelator conveying customers who want to eat but not shop the full length of the store.
Despite the switch to a linear floor plan, the planned store will copy existing IKEA locations by not having any windows.
'We don't want to throw the baby out with the bathwater' said Öncü. 'We want it to still be a recognisable IKEA experience.'
IKEA has long been famous for its maze-like store layouts, with its influence over shopper psychology believed to be a major part of the company's global success.
But it is understood that following weeks of discussions, executives were finally moved to experiment with an alternative after security staff at an undisclosed IKEA store found a lost customer long after the store had closed.
The distressed shopper told staff he had climbed into a large basket full of squishy toy snakes in confusion and been unable to get out.
Further innovative layouts are under consideration for other future IKEA outposts, including a store styled on a giant meatball.
More information:
IKEA
www.ingka.com
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