BoConcept Thailand has launched its largest flagship showroom in Southeast Asia, located in Bangkok's Thonglor district. The store opened on 27 March 2025 and marks the 10th anniversary of the Danish furniture brand's presence in Thailand. Operated by Index Living Mall PCL, it is BoConcept's third location in the country, joining branches at Siam Paragon in Bangkok and the Index Living Mall in Phuket.
Situated in the DécorScape building on Thonglor Road, the flagship store offers a wide range of BoConcept's collections, including furniture for living rooms, dining areas, bedrooms, outdoor settings, and home offices. The showroom also features a Material Zone, where customers can customise fabrics and leather imported from Denmark and Italy, and a Designer Hub for collaborating with interior professionals. The store operates under the slogan "The Art of living Danishly".
The grand opening was attended by notable Thai figures, including menswear designer Preedakorn "Bank" Metkriengchai, businessman Tarm Chamnongarsa, and fashion entrepreneur Pitchaya "Donut" Songskulchai. Danish Ambassador to Thailand, H.E. Mr. Danny Annan, was also present.
BoConcept, founded in Denmark in 1952, has grown into a global brand with more than 300 stores in 65 countries. In Asia, the brand's expansion includes key markets such as Japan, China, Vietnam, Malaysia, and the Philippines. The new flagship showroom in Bangkok highlights BoConcept's continued commitment to bringing Danish design to the region.
Source: www.scandasia.com