At the beginning of March 2025, Ergosleep opened a new Ergosleep store in Arnhem. Ergosleep is a brand of LS Bedding, the Belgian manufacturer of premium bed systems.
Following the opening of the Ergosleep Concept Store in 2024 in Eindhoven, Ergosleep is taking further steps in the Dutch market as a premium brand in the bed sector. Ergosleep distinguishes itself through its highly personalised guidance of customers who are in the market for a new bed system. In this customer journey, the scientifically substantiated measurement of the customer's personal SLEEP-DNA® is key. The opening of this new store in Arnhem, announces the continuation of the brand's ambitious omnichannel strategy in the Dutch market.
Franchise formula
The new Ergosleep Store is the blueprint for franchisees in the Netherlands who are looking for a brand that is really distinguishing: a retail concept based on the experience of a real-time SLEEP-DNA® measurement, differentiating, patented and scientifically substantiated products, training programs for sleep consultants and a strong digital customer journey, all made transparent in business intelligence and supervised by people who themselves have been successful with this concept.
Sleeping well? That's science.
For years, Ergosleep has distinguished itself through its highly innovative, science-based approach. It starts from the simple fact that everybody is unique and that everyone therefore deserves a bed that is tailored to his or her body profile. The in-store personal approach therefore always begins with a scientifically based measurement in the Ergosleep Cocoon. This measurement provides a unique profile; the SLEEP-DNA®. According to that, the bed base is consequently adjusted, so that the customer really experiences the difference in support compared with a flat bed.
Choosing the right mattress
Based on the measurement results, the mattress recommendation also becomes clear. The suitable mattress is placed on the test bed. This test bed can be readjusted according to the customer's newly measured SLEEP-DNA®. At that moment, the customer experiences again the difference in support that he/she first felt during the measurement in the Cocoon.
All available mattresses, in all possible zonings, flexibilities and comfort levels, are displayed and can easily be placed on the test bed.
Design
Only when the choices for bed base, mattress and pillow have been made, do we take the last step in the customer journey: What do you want your dream bed to look like? Ergosleep beds are on-trend and can appeal to both the design lover and the classic customer. The 3 style zones in the Ergosleep Store serve as inspiration. Using the online bed configurator, the customer's dream bed is brought to life in just a few clicks.
Circularity
The new Ergosleep Store also takes the next step in terms of sustainability. All Ergosleep® mattresses have a new, 100% circular mattress cover. In addition, the mattresses are made according to eco-design principles. For example, they are reversible, which extends the lifespan. And by choosing the right basic materials, it is possible to fully dismantle them, enabling the recycling process.
More information:
Ergosleep
[email protected].
www.ergosleep.com