The "Bora Cooking Truck" will be touring France from 14 to 31 October 2025 as part of a broader European road trip. The event, organised by the German kitchen appliance manufacturer Bora, aims to showcase the brand's high-end products and innovations through live demonstrations and interactive experiences.
The mobile event will feature live cooking sessions led by experienced chefs, highlighting Bora's cooking systems, including the "Bora X Pure" extraction system and the "Bora X BO" steam oven. Tastings will be offered to visitors, allowing them to experience the brand's technologies first-hand. According to Bora, these interactions aim to "inspire visitors while introducing the brand's universe."
The Bora Cooking Truck, a 19-metre-long mobile event space, has been touring Europe since its launch in 2015. It is designed as a glass-enclosed cube on ten wheels, weighing 32 tonnes. In 2024 alone, it covered 22,000 kilometres, hosting 151 events across ten countries.
The current tour began in February 2025 from Bora's headquarters in Raubling, Germany, and has since travelled through Poland, Slovenia, Italy, Slovakia, Austria, and Finland. After France, the truck will visit Great Britain before returning to its starting point.
The tour features around 45 events in twelve countries, often in collaboration with local organisers or Bora retail partners. Visitors will have the opportunity to see demonstrations, ask questions to sales consultants, and even participate in cooking sessions. The truck will also appear at trade fairs and cycling events throughout the year.
By offering these experiences, Bora aims to establish a direct connection with customers, promoting its "LoveBrand" image and showcasing products that integrate seamlessly into modern kitchens.
Source: www.meuble-info.fr