Blanco has inaugurated its new Experience Centre at its headquarters in Oberderdingen, following 14 months of construction. The facility, covering 650 square metres, aims to immerse visitors in the Blanco brand, highlighting the company's modular "Unit" portfolio and showcasing its expertise in design and materials.
The Experience Centre features six themed zones called "Stages", where employees, customers, and consumers can explore various kitchen solutions. A total of 26 fully functional "Units" demonstrate different water systems, multifunctional sinks, and configurable base cabinet systems. Visitors can also gain insights into topics such as colour, materiality, and design.
Daniela Römgens, Vice President and Head of Global Brand Marketing, explained the concept: 'We don't just want a product or kitchen showroom. We want to make it tangible how our solutions can improve everyday kitchen life.' The centre aims to be a place of inspiration, innovation, and encounters that reflect the Blanco brand's identity and values.
Initially, the Experience Centre will be open to industry partners, including kitchen trade professionals, planners, architects, designers, and suppliers. Later, it will be accessible to consumers.
This new facility in Oberderdingen joins other Blanco brand experience locations, including one in the UK, which opened in mid-2023, and another in Switzerland, which launched last year. The centre highlights Blanco's commitment to providing hands-on experiences and fostering connections with its audience.
Source: www.moebelmarkt.de