Norwegian design made a striking impression at this year's London Design Week, with a refined and immersive showcase titled The Norwegian Boutique Bedroom curated by acclaimed design duo Hunting & Narud. Hosted at Design Centre, Chelsea Harbour, the installation brought together five leading Norwegian brands—Eikund, Northern, Lundhs, Norsk Dun, and Jensen Beds—in a seamless celebration of comfort, sustainability, and enduring design.
The elegant display embodied Norway's deeply rooted design ethos, highlighting the harmony between function, craftsmanship, and nature. Built around a central Jensen Bed dressed in Norsk Dun's luxurious bedding and pillows, the room offered a tactile experience of Scandinavian serenity. Visitors were drawn in by the quality and artistry of the materials, including natural stone surfaces from Lundhs and the atmospheric glow of Northern's Buddy Wall Lamps.
Iconic Norwegian design pieces surrounded the central installation, such as Eikund's Fluffy Lounge Chair and Northern's Valet Wall Drawer. A bespoke console table, designed collaboratively by Hunting & Narud and Lundhs, stood out as a sculptural statement, spotlighting Norway's material capabilities and contemporary design eloquence.
Throughout the week, representatives from each brand engaged with attendees, offering insights into the country's unique design heritage. The programme also included two panel discussions that brought further depth to the installation.
The first, hosted by Design Anthology UK and led by editor-in-chief Elizabeth Choppin, explored the distinctions of Norwegian design within the broader Scandinavian context. The conversation centred on how Norwegian design enriches contemporary living with its honest materials and cultural depth.
The second panel, hosted by Material Matters and moderated by Grant Gibson, delved into Norway's intimate relationship with its natural environment. "A strong connection to nature and a firm commitment to longevity" were identified as driving forces behind the nation's sensitive and sustainable material use.
'Norwegian design is not just about aesthetics, but a holistic approach that seamlessly blends innovation, sustainability, and cultural heritage,' the exhibition statement noted. The showcase celebrated Norway's practical design legacy, shaped by its climate and dispersed communities, which has always prioritised 'functionality, comfort, and longevity.'
A strong cultural emphasis on the home as a central space and the collaborative spirit known as dugnad underscore the Norwegian approach—deeply personal yet communally minded.
Through The Norwegian Boutique Bedroom, these principles were brought vividly to life, further reinforcing Norway's distinctive voice in the global design conversation.
Source: Informare.