Transcending boundaries, redefining the concept of living, charting new courses without losing one's identity: for 2025, Giorgetti continues its journey of research and innovation, whilst maintaining a firm connection to the artisanal tradition that has defined its essence for over a century. Each creation emerges from the intersection of design culture, savoir-faire, and timeless aesthetics, capable of engaging with an audience that experiences design as an attitude, a language, a way of interpreting beauty.
An iconic architectural location serves as the backdrop for a new chapter of the "Places to Live" campaign and the GM Magazine, now in its fifth edition: Villa Il Girasole, designed nearly a century ago by engineer and architect Angelo Invernizzi for his family. The building is renowned for its 360° rotating structure, the first of its kind in the world, which allows the building to turn following the movement of the sun. In an ambitious digital project, Giorgetti has decided to restore the villa to its timeless splendour through a virtual restoration that transforms the space into a setting where the brand's 2025 innovations come to life.
On the occasion of Milan Design Week 2025, Giorgetti unveils its collaboration with Maserati, an icon of prestige and performance. The union of these two symbols of Made in Italy has given birth to an interior collection and a bespoke car, creating a perfect marriage of timeless elegance and technological innovation. This thoroughly Italian partnership is founded on shared values: meticulous attention to detail, the pursuit of perfection, and the desire to offer unique experiences. Both brands embody the Italian concept of "beautiful and well-crafted," appealing to a refined, sophisticated audience that demands uncompromising quality.
Alongside this collaboration emerges another, driven by the desire to create timeless objects where design and craftsmanship merge in perfect harmony. The partnership between Giorgetti and Pierre-Yves Rochon originated with the creation of bespoke furnishings for a prestigious hospitality project in Paris, sparking a dialogue that led to the Floria collection, destined to become a new classic of contemporary design.
Giorgetti strengthens its connection with talented architects and designers, confirming successful collaborations that enrich the brand's offerings. Carlo Colombo continues his journey by creating Moorea, an outdoor collection that combines comfort and sophistication, designed to experience exterior spaces with the same elegance as interiors. Similarly, Virginia Harper continues to explore new forms and materials withTiber &Tiberina, a set of sophisticated and versatile side tables and poufs. The collaboration with Dainelli Studio is also confirmed, enhanced by an expansion of the collection with a new backrest version. In parallel, the Atmosphere collection expands with a selection of new objects and accessories, designed to complete the Giorgetti living experience.
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