At Milan Design Week 2025, with the Source of Pleasure installation created in partnership with Brazilian architect and designer Juliana Lima Vasconcellos, Lavazza Group presents a preview of Tablì, the innovative system offering a new "100% coffee" experience.
It's an important development not only for Lavazza, which celebrates its 130th anniversary this year, but for the entire industry too. The Tablì system opens up a new avenue in the world of coffee, in the form of a solution that hasn't existed on today's market until now.
Tablì is an innovation that consists of a 100% coffee tab and a machine developed as a cutting-edge delivery system, offering a future-forward consumption experience.
Tablì is the first 100% coffee tab created out of the perfect combination of research and design, unleashing the aroma, colour and unmistakable flavour of coffee to offer a total sensory experience.
'Constant challenges and the quest for innovation have always driven the Group in its continuous improvement of the product offering, as a way to stand out in an increasingly competitive market and meet people's ever-changing needs. Tablì is an important milestone for us, the result of a five-year journey involving over 15 patents that today represents the future of single-serve coffee.' said Carlo Colpo, Lavazza Group Marketing Communication and Brand Home Director.
'We've decided to unveil this new development against the backdrop of Milan Design Week, with an immersive installation that features an appealing and original aesthetic where everything revolves around coffee. We worked together with renowned designer and architect Juliana L. Vasconcellos to transport visitors into the experience of 100% coffee in a completely new way.'
Source of Pleasure, open to the public from April 6 to 13, is a site-specific installation at the centre of the evocative courtyard in Palazzo del Senato, home of the Milan State Archives, by Juliana L. Vasconcellos, one of the most interesting international designers of her generation.
Known for creating bespoke spaces and furnishings inspired by nature, with Source of Pleasure Vasconcellos has created a place where the brand's past and future meet, where tradition and innovation merge, and where visitors can immerse themselves in the 100% coffee future of Tablì.
'As a Brazilian, coffee is an integral part of my daily life, it is more than just a beverage; it is a ritual, a source of energy, a moment of pleasure. With this idea in mind, I wanted to create an installation that would encapsulate these sensations, a space that invites introspection, pleasure, and discovery. In designing this journey, we sought to preserve the purity of the materials, the colours, and the aesthetic integrity. The design adopts a simple yet profound shape - the circle - symbolising introspection, the sacred, order, and a subliminal sense of wholeness, with a central force that uplifts and draws the spirit upward. This space unfolds in three distinct stages: first, an immersive tunnel that envelops the senses; second, a room with a fountain that celebrates the source of pleasure, life, the coffee; and third, the Coffee Experience, where the essence of Tablì comes to life'. Says Juliana Lima Vasconcellos.
The installation is a multisensory journey that explores the world of coffee and stimulates all the senses. It's a monumental structure, 18 metres in diameter, that creates a calm and almost sacred mood and immediately recalls the colours of coffee.
The entrance, a breach in the monolithic structure, sparks curiosity and invites discovery of the interior through a dynamic tunnel that transports visitors into the world of Lavazza. A long journey in which sight, touch, hearing and smell are engaged by colours, textures, sounds and aromas that deconstruct the encounter with coffee to reveal its deepest essence.
The corridor also embraces freshness and energy, with the introduction of the element water in the form of a sculptural fountain: a symbolic tribute to the raw material and the vital flow that accompany coffee throughout its entire cycle.
More information:
Lavazza
www.lavazza.com