On the occasion of Milan Design Week (8–13 April), LG Electronics (LG) is unveiling a significant renovation of its showroom at Via Manzoni 47, Milan. The redesigned space presents a new concept that fosters synergy between LG's two built-in appliance brands: LG and Signature Kitchen Suite.
Originally launched in 2020 as the European hub of Signature Kitchen Suite, the high-end LG brand, the Milan showroom has long been a dedicated space for consultancy and training in design, advanced technology, and culinary excellence. In 2025, it evolves further into a comprehensive destination that offers partners, designers, architects and end users a unified vision of LG Group's built-in appliance portfolio.
'The technological and commercial complementarity of the offering of the two brands makes LG Group the ideal partner for installations of all types, whether they are residential projects or trade and contractor projects,' said a company representative.
In a move to inspire creative vision and demonstrate the potential of integrated design solutions, the showroom will also temporarily host select product ranges from external brands that share LG's core values. The first of these is Schiffini, a renowned Italian kitchen manufacturer celebrating 100 years in 2025.
The restyling introduces new aesthetics and range elements. The ground floor remains dedicated to the Signature Kitchen Suite but now features new products and updated narrative displays. Central to the update are large LED walls showcased in the windows, designed to amplify the brand's "True to Food" philosophy, celebrating the harmony of technology, design and culinary passion. This redesign was curated by Top Tag, a Milan-based design studio.
Among the highlights during Milan Design Week is the debut of the Dual Code capsule collection, a limited edition with a retro-pop aesthetic, created in collaboration with designer Elena Salmistraro.
Meanwhile, the showroom's basement—previously used for free-standing LG products—has been transformed to host LG built-in appliances such as ovens, hobs, dishwashers, and refrigerators. These will be displayed in partnership with Schiffini within two legendary kitchen models—Cinqueterre and Cina, designed by the late Maestro Vico Magistretti and reinterpreted using contemporary materials and technologies. The visual layout of this installation is curated by Marco Costanzi, Schiffini's new art director.
This collaboration stems from a shared design philosophy: "The collaboration between the two brands is born from the sharing of the same approach to home interiors aimed at combining aesthetics and functionality, tradition and modernity, future of technology and design."
Through this evolution, the Milan showroom becomes the definitive reference point for discovering how LG Group's technological solutions empower limitless possibilities in modern home design.
More information:
LG
www.lgcorp.com
Signature Kitchen Suite
www.signaturekitchensuite.it