At Milan Design Week 2025, Natuzzi Italia unveiled its new collection, "Rooted in Harmony", marking a defining evolution for the brand. Celebrating 66 years of craftsmanship, the collection reconnects with Natuzzi's origins in Puglia, placing the symbol of the root at its conceptual core, a metaphor for identity, heritage, and the deep ties to its homeland.
Natuzzi Italia, Amama by Andrea Steidl.
The new collection continues the journey of The Circle of Harmony, a creative initiative launched in 2020 to foster collaboration between artists, architects, and designers. This year's edition reaffirms Natuzzi Italia's transformation into a comprehensive lifestyle and interior design brand, blending timeless values with forward-looking innovation.
The Via Durini showroom served as the backdrop for this celebration, presenting new collaborations and creative directions across living, dining, and bedroom areas. Notable international designers including Andrea Steidl, Karim Rashid, Marcantonio, Mauro Lipparini, Antony Cecca, and Antonia Digirolamo contributed to the collection, alongside Natuzzi's in-house Style Center.
Amama by Andrea Steidl
After his award-winning Mirai design in 2024, Andrea Steidl returns with Amama, 'a compositional project that redefines the concept of conviviality and versatility.' A modular island sofa designed with multi-directionality in mind, Amama allows for double-facing configurations and multifunctional elements such as shelves and containers. The collection also includes a minimalist table and a contemporary sideboard, blending organic and geometric design features.
Memoria by Karim Rashid
Building on his 2024 living space concept, Karim Rashid expands Memoria into the bedroom. He describes it as "a tribute to Mediterranean hospitality and welcoming," with soft curves and flowing lines echoing Puglia's landscape. The bed and matching nightstands exude contemporary warmth and refined comfort.
Habita by Mauro Lipparini
Lipparini's Habita collection harmonises aesthetics and serenity, with a sinuous sofa offering modular flexibility. The collection is completed by a lacquered monolithic dining table featuring a functional "lazy susan" and sleek coffee tables. 'The soft, reassuring lines ensure a unique seating experience,' says Lipparini.
Fiore by Marcantonio
Marcantonio returns with Fiore, an armchair "inspired by nature" with petal-like curves that create "a structure that seems to bloom." Described as a "true functional sculpture," Fiore merges organic inspiration with artisanal expertise.
Valzer by Antony Cecca
Following the Uragano project's 2024 success, Cecca introduces Valzer, a sculptural dining table with a base resembling two figures in motion. Crafted using CNC technology and topped with extra-white tempered glass, it is paired with sideboards and display units in a clean, essential style.
Pagoda & Flow by Antonia Digirolamo
The Comfortness collection is enriched by Pagoda, featuring Triple Power Motion and Micromobility, offering advanced ergonomic comfort. Flow, her bedroom project, is defined by its plush headboard and built-in nightstands, creating "a space where both body and mind can rest."
Natuzzi Italia, Memoria by Andrea Krim Rashid.
Natuzzi also introduced new rugs, designer lighting, and accessories made with blown glass, marble, and crystal—all in harmony with the brand's vision of elegant, total living.
"Rooted in Harmony" encapsulates Natuzzi Italia's enduring commitment to design, craftsmanship, and innovation, presenting a collection that bridges past and future with beauty and purpose.
More information:
Natuzzi Italia
www.natuzzi.com