Swindon-based home and garden retailer has posted a +95% year-on-year rise in Q1 retail sales, marking its most successful start to the year since its founding. The company reported triple-digit sales growth in both January and March, continuing momentum from the previous quarter.
This surge has been driven by enhancements in marketing, brand communication, and customer retention. According to Garden Trading, the number of active customers is now +60% higher than the same period last year, while customer acquisition rose by +20%. The standout figure, however, is a +136% increase in customer reactivation, largely attributed to a new personalised letter campaign.
Managing Director Richard Bell stated: "We've placed a strong focus on aligning product strategy to increasing customer value – and it's paying off." He emphasised that the combination of aspirational product imagery and improved service levels has re-engaged lapsed customers.
New products played a significant role, with 35% of Q1 sales coming from lines launched in the past 12 months. Furniture sales rose by +240%, particularly in kitchen, dining, and living categories, while garden furniture soared by +370%, driven by strong sales of sofa sets, outdoor dining tables, and benches.
Category-wise, Garden grew by +115%, led by planters and storage; Home rose by +75%, boosted by textiles, kitchen accessories, and decorative pots; and Lighting increased by +55%, with high demand for outdoor lighting, glass pendants, and table lamps.
Garden Trading also reported steady growth in wholesale operations, reinforcing its status as a trusted supplier within the home and garden sector. The brand's sharpened message and expanded offering continue to attract and retain a growing customer base.
Source: www.furniturenews.net