The 2025 edition of the Salone del Mobile, which opened against a backdrop of strong market turbulence, notched up 302,548 presences, a figure in line with the Euroluce 2023 (a Biennial exhibition), confirming the key role of the event, which this year turned the international spotlight on 2,103 exhibitors from 37 countries with an unparalleled offering. Complementing it was a Cultural Programme, which generated new visions of the future, beyond the challenges. The positive data was fuelled by foreign professionals, accounting for 68% of attendees. The initial results of the Survey conducted by Native Strategy for the fourth consecutive year (sample group of 475 exhibitors) showed that all indicators were stable. The visitor satisfaction index stood at 88%, while the exhibitors' intention to return index stood at 94%.
This year's theme, "Thought for Humans," created by Dentsu Creative Italy and inspired by the American artist photographer Bill Durgin, explored the fusion of materials such as light, wood, metal, fabric, and bioplastic with human skin. Durgin's work highlighted themes of sustainability, harmony, and connection.
Top 10 foreign countries by provenance
The ranking by country of origin for the 2025 edition confirmed China in first place, evidencing a slight drop compared to 2023, which becomes net compared to the 2024 attendance figures, the sign of an economy that is facing internal and external structural challenges. This figure was balanced out by the overall stability in European professional numbers, in line with the export value of the Italian furnishing macrosystem to the world's leading single market (around 10 billion euros in 2024, 51% of the total). Germany took second plae in the Top 10, seeing strong growth, followed by two of the best performing 2024 furniture macrosystem export markets, Spain (5,423 professionals; exports +4.1%) and Poland (5,325 professionals; exports +9.1%). They were followed by Brazil, Russia, France, the United States, India and Switzerland.
Spotted Trends:
The InteriorDaily team also visited the Salone del Mobile and spotted the following trends at the fair:
-Lime colors and butter yellow, A color that is also frequently seen in fashion
-The color beige is gradually shifting more towards grey.
-Dark red, (terra) often combined with dark moss green, used both in decoration and in furniture pieces, frames, and lighting fixtures
-Clean, straight lines in furniture design, in addition to the organic shapes, which are still very prominent as well
-Lots of color and vibrant patterns, for example in rugs, featuring bold accents woven in
-Nature is a major source of inspiration, with natural colors incorporated into new designs
-Stainless steel is widely used in chair frames, coffee tables, kitchen countertops, and more
-Soft, luxurious fabrics that invite you to sit in them or gently run your hand over them.
-Sustainability remains a top priority. Many companies showcase how they approach this, including the materials they use, through detailed presentations.
Marie-Elise from InteriorDaily took photos of many people from various companies, but unfortunately, her phone was stolen, so we are no longer able to show those photos.