This year, KARE is setting a bold example for creative brand development and international design expertise with an exclusive design cooperation. For the new "Fluid Realities" collection, KARE Design boss and CEO Jürgen Reiter has brought the renowned star designer Karim Rashid into the company. Rashid is one of the most influential designers of our time. His designs speak an iconic design language and stand for an unmistakable, visionary aesthetic worldwide.
A strong signal to the markets
'Karim Rashid stands for bold design with emotional appeal and humour, which not only fits perfectly with our brand genes, but also attracts attention from our global audience,' emphasises KARE CEO Peter Schönhofen. 'To feel at home, furniture has to be a part of us.'
The approximately 60 furniture and lighting designs in the new collection combine futuristic elegance with functional clarity. 'The collection remains true to the expressive character of KARE, but takes it to a new design level. This cooperation is the next logical step in the development of our brand – and a strong signal to the market,' says CEO Peter Schönhofen.
Entrepreneurial courage and eccentric brands DANN as a source of inspiration
The new collection was created in close cooperation with the two KARE founders Reiter and Schönhofen. Karim Rashid on the collaboration: 'Inspired by KARE's brand DNA and the courage of the two entrepreneurs, a collection was created that appeals emotionally through characterful designs and a modern colour palette of white, pink and techno tones and convincingly carries the brand's core values into the market.'
Karim Rashid on his design philosophy
'I design for people who long for a futuristic, emotionally charged space – whether at home, in the office or in public spaces. My ideal audience, and also that of KARE, loves sensuality combined with minimalism and likes to surround themselves with things that trigger joy, wonder and thought.'
Karim Rashid.
About Karim Rashid
Karim Rashid is one of the most visionary designers of our time. With more than 4,000 designs, over 400 awards and projects in 40 countries, he has revolutionised modern interior and product design. His unmistakable style - flowing, organic shapes combined with soft pastels and bold neon accents - has made him one of the most influential designers of our time.
About KARE Design GmbH
Privately owned Kare Design GmbH is an internationally operating trading company for furniture, lighting and home accessories. Under the slogan "Fun in Living", the company designs and markets its own range of unconventional home design in a wide variety of styles. Under the umbrella of the KARE brand, the company sells through its own retail trade, as a wholesaler and within the framework of its franchise system. In addition, it operates e-commerce and a subsidiary for the contract business. Today, the company has 120 franchise partners in fifty countries. Jürgen Reiter and Peter Schönhofen founded their company in 1981 and still run it today as owners and CEOs.
More information:
KARE Design GmbH
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www.kare-design.com