Following a record year of store openings in 2024, a kitchen retail brand is pushing ahead with even greater growth plans in 2025. With 17 new stores launched last year, the goal now is to open 20 additional outlets across France before the year ends.
From line 4, the brand in focus is SoCoo'c, part of the Fournier Group (also behind Mobalpa, Perene, Hygena, and Delpha). SoCoo'c has surpassed 200 stores and continues to build on its momentum. The brand states it is consistently raising its expansion targets and views 2025 as another major step in reinforcing its national presence.
To support this growth, SoCoo'c has strengthened its franchise development team. The division, led by Hervé Hornain, now includes three developers who work across territories to guide new franchisees and ensure smooth rollouts. The team's mission includes fast-tracking store launches where feasible, with some 2025 candidates already identified at this year's Franchise Expo Paris.
According to Hornain, SoCoo'c's approach to franchise support mirrors its customer philosophy, built on "proximity, transparency, good humour and advice". This culture, he says, helps attract and retain passionate entrepreneurs.
The company continues to invest in a multidisciplinary support network for new franchisees, reinforcing its reputation as a dynamic and responsive brand in a competitive market. SoCoo'c says its consistent structure and strong values are key to maintaining growth while ensuring franchisees are set up for long-term success.
Source: www.meuble-info.fr