A new leadership appointment is set to guide one of France's leading homeware and fashion companies into its next growth phase.
From 22 April 2025, Beatrice Hericourt will assume the role of Chief Executive Officer at La Redoute Interieurs. Her appointment marks a strategic step aimed at reinforcing the company's domestic and international presence in the e-commerce space, particularly across the Home and Fashion sectors.
The company described Hericourt as "a recognised professional in the omni-channel retail, ready-to-wear and home sectors", highlighting her extensive background in strategic leadership. With more than 25 years of experience in purchasing, business transformation and executive management for major French retailers, she is expected to play a central role in driving La Redoute's new cycle of expansion.
In an official statement, the company said: 'We are pleased to announce the appointment of Beatrice Hericourt as Chief Executive Officer of La Redoute.' The announcement also noted that the Executive Committee and broader team 'wish her every success in her new role'.
Hericourt's leadership is anticipated to strengthen La Redoute's standing as a key player in the European online retail market.
Source: www.bigfurnituregroup.com