The preparations for the M.O.W. 2025 are in full swing. The Messezentrum Bad Salzuflen will once again be the centre of the European furniture sector from September 21 to 25, currently with an occupancy level of over 90 percent and rising. The goal is to make once again this year's event a top-level platform for presentation, exchange and business, with even greater quality, internationality and market relevance.
The M.O.W. stands for a reliable fair concept characterised by continuity, market proximity and continuous optimisation. It does not only take place at the right date, autumn is the decisive moment in the furniture year when the course is set for the important winter business and the following year and the ranges are finalised – but it also creates the ideal framing for purposeful orders, strategy consultations and innovations.
As the only B2B fair in Germany that covers the complete furniture market the M.O.W. offers also for 2025 a unique range: all fields of assortments, all price levels, all sales channels – from conventional to young, from E-commerce to chains. Whether living, dining, sleeping, entrance hall, small pieces of furniture or self-service – the visitors will receive a clearly structured market overview offering orientation and supplying inspiration.
In addition, M.O.W. 2025 will be as diverse as ever: not only market leaders from home and abroad are represented, but also new exhibitors and fresh names that will be published soon. One thing is already certain: all the long-standing and relevant partners of this sector will be back – confidence is great, joyful anticipation perceptible.
With its concentrated economic power, the strong furniture region Ostwestfalen-Lippe is a special factor of success. The M.O.W. is firmly established in this area, it benefits from the industrial network and the attractive surroundings based on logistics, production and service. Furthermore, there is a large service offer for exhibitors and visitors, making the fair an efficient and pleasant meeting point for decision makers.
Thus, the M.O.W. 2025 will stand more than ever before for substance, reliability and understanding of the market. In economically uncertain times, it is an anchorage - and perhaps also a starting point, as first signals from the market give us hope: there are reasons for assuming that "the knot will be untied." The M.O.W. is ready to take on this momentum. Or as the organising team Bernd Schäfermeier and Maximilian Richter confidently put it, 'We intend to and we will show why our concept is successful and unique, as the fair is here!'
M.O.W. at a glance:
- Date from September 21 to 25, 2025.
- Opening hours: from Sunday to Wednesday from 9 a.m. to 6 p.m., on Thursday from 9 a.m. to 4 p.m. Messezentrum Bad Salzuflen, 17 halls, 85,000 sqm of exhibition space.
- Direction to the central car park: Heerserheider Str. 2, D-32107 Bad Salzuflen. Admission, parking, WLAN, catering in the exhibition restaurants, and shuttle service between the halls are free of charge.
Access for trade visitors only.
More information:
MOW
[email protected]
www.mow.de