La Halle au Sommeil, the French specialist in bedding and sofas, has continued its national expansion with the opening of a new store in Saintes, Charente-Maritime, on 29 March. Located at 98 Cours Maréchal Leclerc, the 680 m² space offers a full range "dedicated to the comfort and well-being of sleep."
This new location is managed by franchisees Alexandre Ledoux and Damien Labrousse, who have already been operating a store in Vaux-sur-Mer since October 2023. Their continued investment reflects confidence in the brand's business model and commitment to expanding within the region.
The Saintes store features La Halle au Sommeil's core product lines, including mattresses, box springs, pillows, and a growing selection of sofas — a category introduced in 2014. The store also provides personalised advice to help customers find products tailored to their needs and budgets.
Since its founding in 1993, the brand has built a reputation for offering quality products at affordable prices, supported by a carefully curated selection of the "best brands" in the market. La Halle au Sommeil has experienced steady growth since launching its franchise model in 2007 and now operates nearly 90 stores across France.
Source: www.univers-habitat.eu