Italian household appliance manufacturer De'Longhi will release a new campaign featuring actor Brad Pitt on 8 September. Titled "Your Perfecto Guide," the campaign aims to showcase the Italian lifestyle behind every cup of coffee. Directed by Oscar-winner Taika Waititi, the campaign marks the third collaboration between De'Longhi and Pitt.
© Denis Makarenko | Dreamstime
The company is shifting from product-specific promotions to a brand-first strategy, seeking "greater recognition, stronger resonance, a closer connection to the brand, and greater presence at the relevant purchase moment." Susanne Harring, Managing Director of De'Longhi Germany and Austria, said Brad Pitt "adds glamour to De'Longhi" and conveys "credibility and reliability – attributes that are just as crucial to our customers' purchasing decisions as design and technology."
The campaign will utilise traditional TV channels alongside digital platforms, social media, influencer collaborations, and retail, with an emphasis on data-driven targeting. It highlights four products—"Eletta Explore," "Rivelia," "PrimaDonna Aromatic," and "La Specialista Touch"—spanning the brand's range from smart fully automatic machines to traditional portafilters.
De'Longhi aims to position itself as a global ambassador of Italian coffee culture, blending lifestyle, design, and technology through a cohesive brand presence.
Source: www.moebelmarkt.de
