The company Forma Ideale entered 2025 with three decades of business experience and a clear vision for the future. Thanks to carefully defined strategies, forward-thinking innovation, and a dedication to excellence, the company has secured its position as a leader in furniture production in Southeast Europe.
Its success is built on the continuous improvement of production processes, modern furniture design aligned with global trends, and an exceptional price-to-quality ratio that has earned long-term trust from business partners and customers alike.
© Forma Ideale
Innovator and trendsetter
As a regional leader, innovator, and trendsetter in the panel furniture industry, Forma Ideale combines tradition with a forward-looking approach. Operations are supported by over 1,850 employees across three modern production facilities in Kragujevac and Majdanpek, with a combined production and storage area of 127,000 m².
The distribution network in Serbia alone includes 45 stores in 37 cities, covering more than 70,000 m² of exhibition and sales space. This strong foundation is matched by a global presence: over 80% of items produced are exported directly to 40 countries, while through an extended sales network, Forma Ideale products reach nearly 80 countries across Europe, Asia, Africa, and Latin America.
© Forma Ideale
Expanding global presence
While its mono-brand stores are concentrated in Serbia, Forma Ideale's influence extends far beyond its home market. Strong partnerships across Germany, France, Cyprus, Romania, and many other countries demonstrate the company's ability to adapt to diverse market demands while maintaining consistent quality.
Its wide assortment of products, from living rooms and bedrooms to kitchens, wardrobes, desks, and storage solutions, reflects the brand's philosophy of offering almost everything under one roof.' With flexible production processes, the company can respond quickly to the needs of international buyers, making it a preferred partner for B2B clients.
© Forma Ideale
New collection for 2025
The panel furniture collection for 2025 introduces new models across multiple categories and brings innovations in décor and design. High functionality, unique concepts, and attention to modern lifestyle needs make the collection a natural continuation of Forma Ideale's role as a trendsetter in panel furniture.
© Forma Ideale
Showcasing at M.O.W.
International fairs remain a central platform for presenting these innovations. In addition to long-standing participation at IMM Cologne and other European fairs, Forma Ideale has been a regular exhibitor at M.O.W. for over a decade. At this year's edition in Germany, the company will showcase more than 220 products in a 525 m² booth, offering visitors an immersive experience of its latest collections. Alongside the exhibition, a digital B2B platform provides access to additional décors and product options.
Celebrating 30 years of growth, Forma Ideale continues to strengthen its position in Europe and beyond. With innovation, adaptability, and a commitment to excellence, the company stands as a production and market leader in one of the fastest-growing branches of the furniture industry.
More Information:
Forma Ideale
M.O.W. 2025
Hall 12, Stand 13
September 21-25, 2025, Messezentrum Bad Salzuflen
[email protected]
www.formaideale.rs
