DFS has partnered with Pinterest UK to launch "What's Your Thing? Collage Quest," a gamified interior design campaign that merges creativity, inspiration, and retail engagement. The initiative, running from 20 October to 23 November, marks the second global collaboration between the two brands.
© Craig Russell | Dreamstime
The experience guides users through six interior design "realms" on Pinterest via Collages, the platform's fastest-growing visual format. Each collage features shoppable DFS product cut-outs, with hidden clues for participants to find. Completing all six stages allows entry into a competition to win a dream sofa.
Phase one includes Pinterest's Premier Spotlight Total Takeover alongside static and video Promoted Pins to drive engagement. In phase two, DFS will debut Pinterest's new Quiz-to-Board Pin Extension, generating personalised boards of DFS products based on users' design and lifestyle preferences.
Catherine Woodward, DFS Head of Digital Marketing, said: "The collage and quiz formats help people identify their style, their 'thing', while allowing DFS to stand out in a busy media landscape." Pinterest's Karen Bloom added: "The Collage Quest shows how brands can push creative boundaries, placing personal style and interactivity at the heart of the shopping journey."
DFS joins other UK retailers, including Debenhams and Primark, in exploring Pinterest for creative commerce.
Source: Retail Gazette
