On the Dutch market, Moodscollection has made a name for itself in a relatively short time. "Faith, perseverance, and targeted investments have enabled us to truly compete in the chair industry. Our ambition is clear: to become the market leader in affordable, custom-made chairs in the €250–€400 price range," says owner Sjors Brekoo.
© Moods Collection
According to Sjors, the growth has been impressive: "In 2024, we already doubled our turnover, and we expect to achieve the same in 2025. We continuously receive confirmation from our customers and prospects that we are doing a good job, which provides a tremendous motivation to improve every day."
Confidence, innovation and international growth
Moodscollection's growth is in full swing, thanks in part to the confidence shown by the market. "That confidence motivates us to continue building sustainable partnerships and to keep innovating."
This year, Moodscollection added a new product to its collection: configurable footstools. These can be used multifunctionally, as seating stools or, by adding a separate tabletop, as coffee tables. They are a perfect way to increase the average order value while also serving as stylish additions to any interior.
Early next year, Moodscollection will launch an entirely new product group, which, like the rest of the collection, adheres to the same customisation concept and is fully configurable. "With this, we are taking another significant step in strengthening our position within the furniture market."
"In addition, we are fully committed to international growth. This year, for example, we participated for the first time in the M.O.W. furniture fair in Germany, a well-attended event where we were previously unknown, but where we made a strong first impression. We fully intend to return in the coming years to build our brand awareness step by step, just as we continue to do at the Brussels Furniture Fair."
© Moods Collection
New: the Moodscollection Experience Centre
From mid-December, Moodscollection will proudly open its revamped showroom, which has undergone a major transformation. "It has now truly become an experience centre where we can welcome our dealers, with or without their customers, to explore the latest collections, feel the materials, and gather plenty of inspiration."
Moreover, the Moodscollection Experience Centre is complemented by a number of partner companies, all offering tailor-made solutions to ensure that the visitor experience is as optimal as possible. This creates an inspiring environment where craftsmanship, design, and collaboration come together.
Sjors concludes: "A special word of thanks goes to our fantastic team. Thanks to their unwavering dedication, creativity, and the positive energy that permeates Moodscollection, we have been able to achieve this growth. The successes are now visible, but the journey required courage, belief, and teamwork, and we are proud of that. With confidence, focus, and enjoyment, we continue to build—together with our partners, dealers, and customers."
More information:
Moodscollection
Steenoven 3, 5626
DK Eindhoven
[email protected]
www.moodscollection.com
The Netherlands
